About Us
Farmers Empowering Farmers
We offer the very best services in our field. We never settle for second best, and always have your satisfaction as our top priority. It’s who we are!
About Us
What we do
The Amp’d Up Ag team is made up of farmers all across the Midwest and row crop states.
The farmers we work with share knowledge and help one another succeed, which we realize doesn’t happen just everywhere. We contribute that to our culture.
From the beginning, we have said that this was not our business but rather God’s business. We give all the Glory to Him. We believe strongly in Freedom, our right to keep and bear arms, and the sanctity of human life.
Our priorities are this: Faith, Family, then Business.
About Us
What we do
The Amp’d Up Ag team is made up of farmers all across the Midwest and row crop states.
The farmers we work with share knowledge and help one another succeed, which we realize doesn’t happen just everywhere. We contribute that to our culture.
From the beginning, we have said that this was not our business but rather God’s business. We give all the Glory to Him. We believe strongly in Freedom, our right to keep and bear arms, and the sanctity of human life.
Our priorities are this: Faith, Family, then Business.
20 years +
Aim & Goals
We are an independent farm based team, skilled in creating tailor-made solutions to increase profitability and efficiency of farms of any size. Our goal is to return the decision making power back to the farmer by putting the farmer first and providing high quality, easy to use products.
GOD’s business
Our Mission
Our mission is to change the face of ag retail. We want to put the farmer first. That means morechoices and less bias. Additionally we want to help farmers identify and resolve the limiting factor on their operation. Above all, we give glory to God. This is HIS business
Work with Us
Integrity
We are a privately owned business, with a team that is made up of independent farmers and we aim to change the way traditional ag retail is done. We intend to do this so farmers get the right advise, products and information to stay profitable and pass their farm on to the next generation!
Our Story
While in college at Mizzou, Michael and Larna started searching for a way to come back home to the family farm in Middletown, Missouri. They both worked several internships. While they gained good experiences, their hearts still ached to be back home on the farm when they graduated. Both had grown up farming along side family, being outside every day, and an active part of their farms. In other words…cubicle life wasn’t quite for them.
In the fall of 2020 they attended an Agronomy meeting off campus held by A Better Way to Farm. They shared a vision with Michael and Larna. A way that they could come back home to the farm full time, while consulting with farmers to help them find the limiting factor in their operation. Michael being the skeptical one, wanted to take time to think about it, but Larna may or may not have kicked him underneath the table, and they began working with the Better Way to Farm team to create their own business, called “Amp’d Up Ag”!
Amp’d Up Ag started as a way to create enough income through consulting and product sales to come back to the farm after college. But as they worked with farmers and saw how much of ag retail works, they became very frustrated with the industry.
Over and over they saw farmers being advised by their local supplier to apply more nutrients than required, or not address basics like ph and micronutrients. Michael and Larna quickly saw a bigger vision for how they could help farmers. They wanted to help them break away from practices and advisors that didn’t make sense for their farm, save money on inputs, address limiting factors, and most importantly help farmers become their own agronomists!
Today the Amp’d Up Ag team is made up of farmers all across the Midwest and row crop states. The farmers we work with share knowledge and help one another succeed, which we realize doesn’t happen just everywhere. We contribute that to our culture.
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Personal Journey
Michael and Larna started dating in high school after Larna’s dad, Herb, purchased Michael at the FFA labor Auction to fundraiser for an FFA trip! When he came out to work the 4-6 hours of time he had donated, Herb assigned Michael and Larna to straw down the barn together. Neither one said a thing, and it was “the most awkward three hours of their life”! After Larna’s mom, Beth, invited them in for supper, they finally started talking, (about farming of course) and eventually began dating. Over the next several years they became best friends, enjoyed farming together, and started several businesses including Amp’d Up Ag. After Michael graduated college, they got married in May of 2023!
Larna was riding along in the combine with her mom, Beth, when she was just a few months old. By three years old, she was bottling calves with her sister, and helping dad scoop feed into buckets. That burning love for agriculture was ignited at a young age! Now in her early twenties, her roles include driving the spray truck, hauling grain with the semi, scooping bins, crop scouting, castrating calves, and anything else that needs to be done. Larna loves to be involved in agriculture.
She recently traveled to Harvard and met with global leaders to discuss the future of agriculture at their annual PAPSAC meeting. She is a current “Friend of Farm Foundation” and plays in important role speaking for next generation farmers.
Larna often travels to advocate for farmers. Anyone who meets her can tell her heart is home on the farm. She continues to manage the fertilizer planning and intensive crop management on their family farm, while running Amp’d Up Ag with Michael.A majority of her experience comes from time spent in the field crop scouting, tissue sampling, staging crops and soil sampling. Larna is your go to gal for writing fertility recommendations to outfitting planters with a liquid in row system. She now trains other farmers on these topics through short form video such as TikTok and Reels.
Michael grew up tagging along with his grandpa who owned a custom spraying business back in the 1980s. After his grandpa passed away he worked on and helped manage a large row crop farm. He often made seeding decisions, set equipment, drilled the beans and harvested much of the crop. After high school Michael joined the operation at Schnitker Farms and became the main sprayer operator. We often tease that spraying must run in Michael’s veins! He responds with “I just love watching weeds die”. Michael is very particular. He does not tolerate burnt water ways or “making a run for it” on the back side of the farm. His attention to detail and amazing knowledge of chemicals is what makes our custom spray business such a success.
Although both Michael and Larna attended college and graduated with degrees in Plant Science and Agri-Business Management, much of their knowledge comes from hands on experience in the field. Michael has been the primary sprayer operator since 2019! He now helps train other sprayer operators because of his attention to detail (aka waterways) and incredible chemical knowledge. Michael knows his chemicals, fungicides, and insecticides like none other! He reads and researches constantly so he can be on top of every chemistry makeup.
Michael also has a seed background. Michael has been around a seed dealership and ran a seed treater since 2015. For any seed or seed treatment questions, he is the man!
What Customers Are Saying
During the 2022 crop season, we noticed a 40bu difference on our corn fields that we used Feast XL on. Our foliar fed corn never burnt up and remained healthy and green all through the growing season which resulted in 200bu per ac, while our non-foliar fed corn, which was on better dirt, struggled to make 160.Thankful to Michael and Larna’s guidance on making our crops more sustainable!”
Amp’d Up Ag was wonderful to work with. They were always responsive and helped walk me through implementing the AgroVantage System and learning to spray my own crops for the first time. They trained me to tissue sample and helped put agronomy within my reach empowering me to make smarter decisions. In doing so we had some of our best ever yields during a drought year even taking home a Missouri soybean district title in the no till cover crop category. I would not hesitate to reach out to Amp’d Up Ag for your on farm needs
The AgroVantage program has allowed us to take full control of our fertility program without input from a COOP telling us we only needed 3 nutrients to grow our crop. This program gave us the tools we needed to find and correct nutrient deficiencies that we had by using both soil and tissue testing. It allowed us to improve the overall yield on one farm by nearly 40 bu./acre.”
What We Do
Amp'd Up Ag enables the farmer to stand out from the rest through the following:
- • Farmer Owned and Operated
- • Strive for Transparency in Pricing
- • Offering the Best Soil Safe Products
- • Customisable Solutions for any Farm
- • No Geographical Territories
- • Top Notch Training
- • Networking Opportunities with Industry Leaders
Get In Touch!
573-682-7268
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Company Info
Visit Us
Middletown, Missouri 63359
Open Hours
Monday–Saturday: 8am–5pm
Call Us
573-682-7268
